When a media company has content that it can use across a number of its different holdings, this is
A. message concentration.
B. subgroup marketing.
C. synergy.
D. narrowcasting or niche marketing.
Answer: C
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Shelby showed photos of aborted babies in order to convince her audience to vote for anti-abortion legislation, but the photos had a __________ effect and audience members were angry and decided to vote opposite Shelby's recommendation
a. roller coaster b. bounce c. boomerang d. reverse
The term sensationalism in journalism means which of the following?
A. covering events that are stimulating and interesting B. covering the events that are most important to the nation C. covering everyday events in a way that makes them interesting to the public at large D. covering events that are lurid and highly emotional
Deception done for the right reasons is not really deception.
Answer the following statement true (T) or false (F)
Which of the following is true of a rough outline?
A. It contains the points the speech will definitely contain. B. It replaces the formal outline. C. It indicates which materials you don't have but know where to find. D. It contains the introduction and conclusion.