The most speculative phase of the planning process is known as

A) goals
B) brainstorming
C) tactics
D) building consensus
E) objectives


Answer: B

Communication & Mass Media

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Landon is analyzing the reports for her latest project with The Breeder’s Cup, she is looking into the attitudes, behaviors, and opinions of their audience members. What type of metrics is she looking for?

A. basic B. advanced C. channel D. behavioral

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The key to effectively organizing your support material is to develop

a. a summary. b. an outline. c. a framework. d. a draft.

Communication & Mass Media

Individuals involved in ________ communication can pay attention to and respond to communications when it is convenient for them.

Fill in the blank(s) with correct word

Communication & Mass Media

Communication skills are vital to civic life because __________

a. our society is socially diverse in nature b. personal disclosures are important c. the connection between communication and identity d. communication directly influences our well-being e. all of the above are reasons why communication is vital to civic life

Communication & Mass Media