What two conditions allow listeners to resist persuasion? Give examples of ways that those conditions might be overcome.
What will be an ideal response?
- Two conditions allow listeners to resist persuasion: a message's multiple meanings (polysemy) and the boomerang effect of a message that is so powerful that it turns back on the speaker.
- Polysemy enhances persuasion by allowing the audience to focus on an interpretation of the message with which they agree.
- But they also can foster selective acceptance, if people understand the symbol-laden message in different and conflicting ways.
- Under the boomerang effect, a speaker must carefully assess how much audience arousal is appropriate.
- Student examples will vary.
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Carlos is trying to get some of his fellow college students to join him in cleaning up the three campus parks. Each student will earn one credit hour in general studies if they volunteer
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The below are all common enhancements of implementing a goal setting program EXCEPT for:
a. setting goals that are too general (page 191 left) b. motivation c. confidence d. performance
_____ audience analysis seeks information about listeners that relate directly to the speaker's topic and purpose
Fill in the blank(s) with correct word