?Issues of inventory levels and storage costs are both concerns relating to the ____ variable of the marketing mix.
A. ?distribution
B. ?product
C. ?exchange
D. ?price
E. ?promotion
Answer: A
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With reference to the three basic stages of the advertising response process, what type of objective should be used if marketing research determines that awareness is high but few potential customers perceive the product favorably?
A) cognitive objectives B) affective objectives C) behavioral objectives D) post-purchase objectives
______ are a sequence of actions to be followed in order to achieve an objective.
a. Procedures b. Policies c. Rules d. Budgets
Conversion cost does not include
a. direct labor. b. direct material. c. factory depreciation. d. supervisors' salaries.
The following information is available for Calvin Co: 2009 Dividends per share of common stock $ 0.90 Market price per share of common stock 20.00
A) The dividend yield is 4.5%, which is of interest to investors seeking an increase in market price of their stocks. B) The dividend yield is 4.5%, which is of special interest to investors seeking current returns on their investments. C) The dividend yield is roughly 22%, which is of interest to bondholders. D) The dividend yield is 4.5 times the market price, which is important in solvency analysis.