With broadcast advertising, there are no hard-and-fast rules for determining a commercial's effectiveness

a. TRUE b. FALSE


.A

Communication & Mass Media

You might also like to view...

Classical Hollywood films privilege ________ over other sounds

A) sound effects B) score C) dialogue D) diegetic music

Communication & Mass Media

A speech where you remember someone who has just died is a _________________ speech

A) tribute B) toast C) commendation D) eulogy

Communication & Mass Media

Which of the following theories explains how people's attitudes are formed, shaped, and changed through communication and how those attitudes influence behavior?

A. the attitude change theory B. the magic bullet theory C. the limited effects theory D. the two-step flow theory

Communication & Mass Media

The circular table with chairs around it has become popular in which type of interviews?

A. interview with more than two people B. counseling C. both counseling and interview with more than two people D. None of the answers is correct.

Communication & Mass Media