An online retailer's Promotion decisions would include which of the following?
A. which credit cards to accept
B. which brands to sell
C. level of after-sale service
D. whether to offer online videos and reviews
E. frequency of discounts
Answer: D
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Which of the following is a distinguishing feature between cost-benefit analysis and cost-effectiveness?
A. Cost-effectiveness uses economic criteria before setting the standards. B. Cost-effectiveness requires that an economic value be placed on one's life and bodily integrity. C. Cost-benefit analysis adopts the most efficient means available to achieve a particular standard. D. Cost-benefit analysis treats health and safety merely as an instrumental value and denies its intrinsic value.
When using ACE for bad-news messages, which of the following should be considered during the composing stage of the process?
A) Can I do anything else to project a positive image and maintain goodwill? B) How can I close the message appropriately? C) What is the best medium for this message? D) Have I avoided legal complications? E) Does the message project a good image of me?
A Chapter 11 bankruptcy is filed most often by:
A) Corporations. B) Partnerships. C) Individuals. D) Sole Proprietorships.
If Sam writes a check drawn on his account at First Bank to State University to pay his tuition:
a. Sam is the drawer. b. the university is the drawee. c. the bank is the payee. d. Sam is the maker.