For a relatively large beta (closer to 1.0), the current trend adjustment is more affected by the most recent trend when using exponential smoothing with trend adjustment
Indicate whether the statement is true or false
TRUE
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Cho, the international sales manager at a fashion house, is concerned that the euro is stronger than the U.S. dollar. This would be identified in the ________ section of a global market research report.
A. political, legal B. cultural, societal C. business environment D. economic E. history, geography
A strategic vision constitutes management's view and conclusions about the company's
A. past and present scope of work. B. long-term plan for outcompeting rivals and achieving a competitive advantage. C. business model and the kind of value that it is trying to deliver to customers. D. justification of why the business will be a moneymaker. E. long-term direction and what product-market-customer mix seems optimal.
Sales force objectives are generally established for
A. the organization as a whole only. B. the total sales force and for each salesperson. C. each salesperson but not the whole sales force. D. for each department or division of the company. E. long-term but not short-term salespeople.
A company takes a risk by storing its online customers' credit-card numbers
Indicate whether the statement is true or false