In 2016, the U.S. Court of Appeals for the Ninth Circuit decided a right of publicity case involving the video game "Madden NFL 06" made by Electronic Arts. What was the basis of the ruling?
A. The video game did not use the players' likeness.
B. The video game was not transformative.
C. The video game was not a commercial use.
D. The sued content in the video game was an incidental use.
Answer: B
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