Compare and contrast proactive public relations activities and crisis management
What will be an ideal response?
Proactive public relations activities stem from the company's marketing objectives. They may include creating and managing publicity, announcing new products, developing press releases about industry events, and developing buzz. Crisis management is a PR activity that does not stem from the company's marketing objectives; instead, it arises from unanticipated negative publicity. The goal of crisis management is to address the concerns of consumers and channel members so that the brand's or company's image is not negatively affected.
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