Answer the following statement(s) true (T) or false (F)
1. The key to writing copy that’s ignored is to involve the reader.
2. In advertising classes and in the real world, your writing will be evaluated on how well it's laid out.
3. The laundry list is a common sin committed by writers who don’t know much about the product. They group features with no benefits.
4. The best advice for any creative person is “Write hot. Edit cold.”
5. Power writing involves mixing short and long sentences.
1. False
2. False
3. True
4. True
5. True
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A phrase that indicates a speaker is finished with one point and moving on to a new one is known as a(n): a. internal summary
b. internal preview. c. transition. d. signpost.
Benedict is looking to propose a new artificial intelligence program for Sherlock, which will be programed to respond appropriately to certain responses like “When will the show be back on BBC?” or “Can Benedict and Martin take a break to film Season 5?” through Facebook Messenger. What does Benedict want to create?
A. Chatbot B. iRobot C. predictive bot D. Sherlock bot
______ is preconceived opinions, attitudes, andbeliefs about a person, place, thing, ormessage
a. Information overload b. Prejudice c. Accommodation d. Acculturation
In brainstorming for topics you should
A) limit your ideas to a few. B) evaluate all of your ideas. C) write down every idea?whatever comes to mind. D) None of these answers are correct.