How has the explosion of videos online affected service firms?
What will be an ideal response?
Not only customers but also employees can damage the firm's reputation, and the Internet greatly magnifies the impact. Many fast-food chains have had to deal with unflattering or inappropriate behavior their employees capture on video as a prank. Online clips have shown a Wendy's worker with his mouth wide open under a Frosty machine, a Domino's employee putting cheese up his nose and mucus on food meant for delivery, and a Taco Bell employee licking a stack of empty taco shells. Airlines and FedEx have also been affected by viral videos describing or showing poor service.
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What is the best course of action if you are unsure whether your information is common knowledge?
a. Informally poll your friends. b. Cite the source, just to be safe. c. Check multiple sources for consistency. d. Follow your instincts.
The sorting process helps final consumers through _____
a. providing credit terms on purchases b. enabling one-stop shopping c. providing important product-based information d. enabling consumers to purchase goods through direct marketing
Aronson & Associates LLP Aronson & Associates LLP, an accounting firm, assigns overhead to clients based on direct labor hours. The following information is available for the month of March: Estimated direct labor hours 8,000 hours Estimated overhead costs $16,000 Actual direct labor hours 8,100 hours Actual overhead costs $16,190 Refer to the Aronson & Associates LLP information above. The
amount of applied overhead for March will be: A) $8,000 B) $16,200 C) $16,190 D) $16,000
Which of the following statements is true of internal secondary data?
A. It is expensive to access the sources of internal secondary data. B. It can be easily obtained from scholarly and government sources. C. Internal sources of secondary data are accessed only after getting useful information from external sources of secondary data. D. Internal secondary data are the most readily available. E. Internal secondary data cannot be used by decision makers in planning new-product introductions.