In evaluating whether its Facebook and Twitter social media programs are working well, Carmex considered using various marketing metrics. One metric it chose was ________, which provides the percentages of Internet Carmex mentions that are positive, neutral, or negative.
A. Carmex Facebook likers (or Fans or likes)
B. Carmex share of voice
C. Carmex sentiment
D. Carmex conversation velocity
E. Carmex Twitter followers
Answer: C
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Which of the following statements is not true about a 2-for-1 split?
a. Par value per share is reduced to half of what it was before the split. b. Total contributed capital increases. c. The market price will probably decrease. d. A stockholder with ten shares before the split owns twenty shares after the split.
While cross-cultured market research is expensive, it is worthwhile before a product launch is attempted
Indicate whether the statement is true or false
The technique that involves increasing points by a constant percentage in the point evaluation method is called
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