If trying to penetrate the LGBT market to take advantage of its higher disposable income, which of the following is a good strategy to adopt?
a. In terms of developing a promotional campaign, it is not necessary to think of the LGBT market as any different from other groups.
b. Do not develop special promotions or special media that appeal to specifically to LGBTs. They will find this insulting.
c. Support gay community events.
d. Limit your promotional expenses because there are few media specific to the LGBT market.
c. Support gay community events.
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Fill in the blanks with correct word.
A television commercial created and paid for by trade association advocating a particular viewpoint on a current issue in United States politics
a. Is probably highly protected speech under the First Amendment b. Is probably commercial speech granted no protection under the First Amendment c. Is probably commercial speech granted limited protection under the First Amendment d. Is not "speech" meaning that the First Amendment does not apply to it.
Kelvin is an agent for Lookout Mountain Accountants, Inc On Lookout's behalf and at its request, Kelvin pays Nerdlinger for custom software designed for the management of Lookout's serv-ices. Kelvin's right to obtain the amount of those payments from Lookout arises under the principal's duty of A) compensation
B) cooperation. C) indemnification. D) reimbursement.
Asthe value of the coefficient of determination increases, the
A. absolute value of the regression equation's slope decreases. B. total number of degrees of freedom increases. C. goodness of fit for the estimated regression equation increases. D. value of the correlation coefficient decreases.