Setting high customer expectations is a good strategy that will help avoid customer dissatisfaction in the long run.
Answer the following statement true (T) or false (F)
False
Setting unrealistically high consumer expectations of the product through advertising, personal selling, or other types of promotion may lead to higher initial sales, but it eventually will result in dissatisfaction if the product fails to achieve high performance expectations.
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When developing a survey questionnaire,
A) develop questions that must be answered with several sentences. B) use leading questions. C) make the survey adaptive. D) use descriptors such as "often" or "frequently." E) use compound questions.
XBRL GL, or XBRL Global Ledger Taxonomy, is different from XBRL US GAAP because it facilitates:
A. Efficient communication between the firm and financial analysts. B. Efficient communication between the firm and its customers. C. Efficient communication within a firm. D. Efficient communication between the firm and its suppliers.
Harold Williams was the Managing Director of Web Power, which was being merged with another company. He raised concerns that false invoices were being used to support the merger proposal. He was dismissed from the company unfairly for indulging in:
A. fact-finding. B. tattling. C. whistle-blowing. D. intelligence gathering. E. breach of trust.
Advertising, sales promotion, public relations, direct marketing, and personal selling are all part of the ________
A) target market strategy B) pricing strategy C) product strategy D) promotion strategy E) distribution strategy