A television ad campaign for a new toy starts playing nationwide in late October. Within weeks, big box retailers are selling out of the toy as parents prepare for the holidays. This response is an example of a
a.) long-term, intended media effect.
b.) long-term, negative media effect.
c.) short-term, intended media effect.
d.) short-term, unintended media effect.
Answer: c.) short-term, intended media effect.
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In every society, the dominant culture is a. the only culture in society
b. the culture of the most powerful group. c. strongly influenced by minority subcultures. d. always the culture of the majority of people.
Jack complains that his wife is not sufficiently supportive, which causes him to do poorly at his job. Jack's wife responds that his job performance, which results in a lower paycheck, forces her to work more hours in her part-time job. Systems theorists point out that the real problem in this example is ________.
A. one of poor maintenance B. dysfunctionality C. disequilibrium D. circularity
All of the following are points that a feminist theorist might make about the stratification of women and men in religion EXCEPT ______.
A. a large number of religious figures throughout history are men B. recently many religions have moved toward a gender equality C. several of the major world religions reinforce patriarchy D. some religions advocate that women are subordinate
From a ________ point of view, there are no sexual techniques that are inherently more appealing than others.
A. symbolic interactionist B. social exchange C. conflict theory D. systems theory