Which of the following factors is unique to B2B buying and is not typically found in B2C buying?
A. There are a limited number of large buyers, often geographically concentrated in a specific area.
B. Demand is based on consumer needs and preferences.
C. Decisions are usually made by individuals.
D. Buyers engage in limited-term or one-time-only relationships with many different sellers.
E. Most purchases are made at "list price" with cash or credit cards.
Answer: A
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