Answer the following statement(s) true (T) or false (F)
1. Features and benefits must be tied together in the customers mind.
2. Ethnographic research can be used to elicit the inner feelings of the customer.
3. Account planning is really all about solving the client’s problem.
4. Research always replaces insight when it comes to interpreting research findings.
5. The consumer profile essentially answers the classic five W questions of journalism.
1. True
2. False
3. True
4. False
5. True
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Researchers’ ethical responsibilities to participants include everything EXCEPT
a. honesty b. protecting confidentiality or anonymity of participants c. debriefing participants when using deception d. gaining informed consent e. using participants’ real names in the study
Ramone and Jeremiah are roommates; they're also in the same fraternity and like to play the same sports
They've become very good friends by doing things together and sharing activities rather than by having deep conversations. According to research, is this a "close" friendship? A. No; real closeness between same-sex friends is established through open, personal, in-depth communication. B. Yes, but the closeness they can achieve by sharing activities doesn't equal what female-female friends can achieve by talking. C. Yes; research says that the type of closeness men achieve by sharing activities is just as legitimate and beneficial as other types of closeness. D. Research can't suggest what determines "closeness" in a friendship, since friendships are such individually derived relationships.
Cookies are a key concern for people interested in regulating social media to protect user privacy.
a. True b. False
The transactional model recognizes that noise is absent throughout interpersonal communication
Indicate whether the statement is true or false