Based on results from the Business Wire survey of 400 journalists, which multimedia element link do most journalists prefer?
a. photographs
b. graphics
c. videos
d. logos
a. photographs
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Less than 25 percent of what we learn comes through hearing
Indicate whether the statement is true or false
If Elizabeth persuades an audience that too much salt in a person's diet increases the risk of heart disease, she has influenced her listeners' _______
a. attitudes b. behaviors c. beliefs d. values
Melanie wants to go with her friends on a class trip to Mexico, but her mother refuses to let her go. Melanie is frustrated, as she thinks her mother is too protective and won't let her have any fun. However, Melanie's mother is worried that something will happen to Melanie, a fear based on her own experiences at Melanie's age. Which of the following traits would help Melanie to understand her mother's perspective and thus become a more competent communicator?
A. self-awareness B. ethical foresight C. adaptability D. empathy
Which approach to knowing characterizes the research undertaken using Media Ecology Theory?
A. positivistic/empirical B. quantitative C. interpretive/hermeneutic D. critical