Companies should first think about the target market and then design the supply chain backward from that point. This strategy is called ________ planning
A) demand chain
B) resource
C) external channel
D) materials
E) strategic business
A
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Which of the following is an adverse effect of using promotional pricing?
A) It makes shopping stressful if used by multiple stores simultaneously. B) It erodes the value of competing brands in the eyes of customers. C) It gives pricing secrets away to competitors. D) It creates "deal-immune" customers if used often. E) It delays the company's focus on short-term strategies.
Which term, coined by Aristotle, refers to a speaker’s emotional appeal?
a. ethos b. logos c. mythos d. pathos
Provide three examples of nonverbal messages which have different meanings in different cultures
According to Dougherty, _____ refers to ongoing, dynamic adaptations in product teams, among businesses, and within and across technologies and other capabilities.
a. Integrity b. Fluidity c. Energy d. Organizational change