Which of the following would be most useful if a firm has an immediate objective to achieve?

A) public relations activities
B) sales promotions
C) out-of-home media
D) sponsorships
E) product placement


B

Business

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Answer the following statements true (T) or false (F)

1. One type of probabilistic estimate used in PERT is historical estimates. 2. We may need to consider noncritical activities in estimating a project’s overall duration if the noncritical activities have little slack time or have a low variance. 3. Whether we should crash an activity or not depends on crashing costs per day and whether the activity is on a critical path. 4. If an activity cannot be shortened, then no crashing cost can be calculated. 5. When we consider crashing a project, we need to be aware that there may be little to be gained by crashing all activities.

Business

Firms with a large number of acceptable capital budgeting projects generally have high dividend-payout ratios.

Answer the following statement true (T) or false (F)

Business

Develop a TOWS matrix for a Fortune 100 firm that has announced a new project within the past year

Demonstrate how the new project, which could be any revenue-generating new product or service, fits or doesn't fit the organization based on your TOWS analysis.

Business

All of the following are basic information requirements for a product database except:

A. product descriptions. B. stock numbers. C. customer ID numbers. D. inventory levels.

Business