What are the different components of an MPR plan? Describe what information should be included in each component of the MPR plan
What will be an ideal response?
The format for both annual MPR plans and MPR plans for individual campaigns include the same components.
1. Problem Definition: This is a broad statement of purpose for your planning efforts and will be the basis for your goals and strategies.
2. Positioning and Resource Considerations: In this section, frame the boundaries of the plan by affirming where your firm, brand, or product stands relative to competitors in the eyes of the consuming public, and identify the resources (time, money, personnel, etc.) available for implementing your plan.
3. Target Market: This portion should include both a definition of the target consumer by demographic, psychographic, and behavioral factors and a detailed list of the connectors who reach these consumers.
4. Cross-Functional Interactions: Rarely does MPR act on its own. Broader marketing and communications initiatives often share goals, messaging, and resources with MPR activities, and this section defines MPR's interactivity with other functions.
5. Goals and Objectives: Use this section to define S.M.A.R.T. goals and objectives.
6. Strategies and Tactics: This portion includes a description of the overall MPR strategy supported by statements of tactic spelling out the implementation of the plan.
7. Timeline and Budget: Typically, this section includes a spreadsheet-based management tool laying out the who, what, where, when, why, and how and the cost of each activity within the MPR plan.
8. Measurement and Analysis: The final piece should include a framework for monitoring and interpreting the success of the campaign and a mechanism for providing feedback for future plans.
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When an IF statement checks only one condition and performs actions only if the condition is TRUE, it is referred to as a(n) simple IF condition.
Answer the following statement true (T) or false (F)
Data for January for Bondi Corporation and its two major business segments, North and South, appear below: Sales revenues, North$660,000 Variable expenses, North$383,000 Traceable fixed expenses, North$79,000 Sales revenues, South$510,000 Variable expenses, South$291,000 Traceable fixed expenses, South$66,000 In addition, common fixed expenses totaled $179,000 and were allocated as follows: $93,000 to the North business segment and $86,000 to the South business segment. A properly constructed segmented income statement in a contribution format would show that the net operating income of the company as a whole is:
A. $(7,000) B. $351,000 C. $172,000 D. $496,000
A nonsampling error can be caused by the wording of a question
Indicate whether the statement is true or false
Odonnel Corporation uses a job-order costing system with a single plantwide predetermined overhead rate based on direct labor-hours. The company based its predetermined overhead rate for the current year on total fixed manufacturing overhead cost of $36,000, variable manufacturing overhead of $2.80 per direct labor-hour, and 10,000 direct labor-hours.The predetermined overhead rate is closest to:
A. $3.60 per direct labor-hour B. $6.40 per direct labor-hour C. $2.80 per direct labor-hour D. $9.20 per direct labor-hour