A(n) ________ is designed to present brand content that engages consumers and creates customer-brand community
A) podcast
B) branded community Web site
C) search engine
D) digital catalog
E) online magazine
B
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“Staying up-to-date on the status of activities, identifying problems, and taking corrective action” is which of the following management functions?
a. Guidance b. Managing materials c. Supervision d. Monitoring
H&M conducted marketing research to identify explanations for the sales declines its retail stores are experiencing across the United States. The research focused on understanding the shopping habits and desires of a key target market-the Millennial generation. The results indicate that Millennials are more interested in supporting organizations that stand for something-or support a cause or contribute to providing social justice. The information can assist H&M in reorganizing the company, developing new products and communicating with its target audiences to be more effective. Based on this information, which orientation best applies to H&M?
A. Sales orientation B. Target market orientation C. Market orientation D. Production orientation E. Stakeholder orientation
Answer the following statements true (T) or false (F)
1. There are two kinds of audit programs: (1) balance-audit programs and (2) cycle-audit programs. 2. The auditor is the legal owner of the working papers related to an auditee's financial statements. 3. Destroying working papers may prevent auditors from proving due care if they are sued for negligence. 4. Permanent audit files contain such documents as the engagement letter, client organization chart, and internal control system flowcharts.