Pathos is the attempt to evoke appropriate emotion to put the audience in the right frame of mind.

Answer the following statement true (T) or false (F)


True

Communication & Mass Media

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Which of the following is used as a basis for advertisers’ demographic segmentation of audiences?

a. ?age b. ethnicity c. income d. ?all of these

Communication & Mass Media

Sharon has been her group's leader for six months and has displayed an interest in her group's members including treating them all equally. What type of leader is Sharon?

a) Autocratic leader b) Diplomatic leader c) Democratic leader d) Laissez-faire leader e) Independent leader

Communication & Mass Media

Observing people in their own environment can tell a lot about whether they have adopted a new behavior

Indicate whether the statement is true or false

Communication & Mass Media

No matter how well-prepared and ethical you are, it is your

audience's opinion that determines your credibility and the success of your presentation. Indicate whether the statement is true or false

Communication & Mass Media