The first step in market segmentation should be
A. deciding what new product you could develop.
B. defining some broad product-markets where you may be able to operate profitably.
C. listing features of your current products.
D. finding a demographic group likely to use your products.
E. evaluating what segment(s) you currently serve.
Answer: B
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All of the following are good examples of independent variables EXCEPT:
A) price levels. B) package designs. C) advertising themes. D) sales. E) C and D
What are the two types of price fixing? Briefly define each
What will be an ideal response?
Antitrust law prohibits anticompetitive practices.
Answer the following statement true (T) or false (F)
Sticking to a budget can be ________ because it does not simply involve numbers.
A) stress-free B) easy C) difficult D) effortless E) None of the answers are correct