A car commercial emphasizes the joy and freedom that comes from driving its car. Which motive appeal is most likely being used?
a. conformity
b. loyalty
c. personal enjoyment
d. pride
c. personal enjoyment
Communication & Mass Media
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A(n) _______________ is the mental acceptance that something is true even if we can't prove that it is true
Fill in the blank(s) with correct word
Communication & Mass Media
Both public figures and private citizens enjoy the same level of protection against libel
Indicate whether the statement is true or false.
Communication & Mass Media
In the context of paralanguage, _____ is the loudness or softness of vocal tone.
a. pitch b. volume c. rate d. timbre
Communication & Mass Media
Neo-Marxist theory focuses on the elite's control of the base, or means of production.
Answer the following statement true (T) or false (F)
Communication & Mass Media