Which of the following is NOT considered to be a disadvantage of the sole proprietorship form of
business organization?
A) life is limited to that of the owner
B) unlimited liability of business owners
C) limited ability to raise capital
D) fewer regulations and reporting requirements
D
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The link between the Products and Production Plan tables would be implemented as a linking table.
Answer the following statement true (T) or false (F)
The acid test ratio is a more rigorous test of the short-term liquidity of the venture as it eliminates inventory, which is the least liquid current asset.
Answer the following statement true (T) or false (F)
Apply path-goal theory to the case on Jack Welch, former CEO, General Electric. What parts of path-goal theory can be related to his leadership?
What will be an ideal response?
Miranda has a great idea for a new shoe store. When she first conceived of the idea, she believed her target market would be the entire shoe market. However, as she learned more about marketing, she realized that different types of consumers were looking for different types of footwear. She also learned that some segments of the population would be much more profitable than others. Miranda has used a number of variables to divide the market into different groups, including those that use shoes as a status symbol, those that use shoes for sports, and those who wear shoes simply because they are comfortable. At what stage of the target market selection process is Miranda currently?
A. Step 1: Identify the appropriate targeting strategy B. Step 2: Determine which segmentation variables to use C. Step 3: Develop market segment profiles D. Step 4: Evaluate relevant market segments E. Step 5: Select specific target markets