Offering quality products that command a premium price, providing superior customer service, having the lowest production costs and lower prices, or dominating channels of distribution are ways of
A. creating market space.
B. achieving a competitive advantage.
C. establishing a marketing stub.
D. practicing bait-and-switch marketing.
E. practicing cross-merchandising strategy.
Answer: B
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Japan has been one of China's largest sources of imports, along with South Korea and the United States. Because there is still political enmity between China and Japan due to the Japanese occupation of parts of China during World War II, the best explanation for the present Japanese trade relationship with China is:
A. Asian interdependence. B. that only Japan manufactures to Chinese standards. C. a common written language. D. geographical proximity.
Full-time workers perform better than part-time workers, but part-time workers are more satisfied
Indicate whether the statement is true or false
________ involves building entrepreneurial businesses within existing corporations.
A. Insourcing B. On-shoring C. Entrepreneurship D. Intrapreneurship
A company claims that the rubber belts, which it manufactures, have a mean service life of at least 800 hours. A random sample of 36 belts from a very large shipment of the company's belts shows a mean life of 760 hours and a standard deviation of 90 hours. Which of the following is the most appropriate on the basis of the sample results?
A. Since the sample mean falls below the company's claim, the sample results indicate that the company claim is incorrect. B. The sample results do not warrant rejection of the company's claim if the risk of a Type I error is specified at .05. C. The sample results do warrant rejection of the company's claim if the risk of Type I error is specified at .05. D. The sample results are indeterminate since the magnitude of the sample standard deviation is greater than the difference between the company's claimed figure and the sample mean.