Sam is assisting the student life department at his university with its campaign to get students to exercise more. Sam isn't sure how students will respond to the current format of the message and would like some feedback before launching the full campaign. What would best help Sam evaluate the effectiveness of the campaign?

A. a test run
B. surveys
C. interviews
D. a pilot test


Answer: D

Communication & Mass Media

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Which of the following terms is used to describe the communicative strategies one uses to enact self-face and to uphold, support, or challenge another person’s face?

A. face behavior B. face control C. face power D. facework

Communication & Mass Media

Filming Assessment You will be graded on accomplishing one set of shots correctly, in proper sequence.  Make sure to allow enough time for the complete take to be registered properly and viewable.  You will be separated into appropriate sized groups by your instructor.  You are solely responsible for the shots that you direct.  At the beginning of your shoot, fill out a sheet to indicate who is completing each shot.Do not zoom during your shots.Unless otherwise indicated, use a tripod.

At the end of the first shot, hit PAUSE and then simply record the next shot after it.    For each of the following sequences, your instructor will assign a single individual to shoot it.  Each individual is responsible for a single set: A, B, C, D, or E.  A:  1)Pan right to medium close-up, 2) Medium shot   B:  1) Tilt down to wide close-up, 2)  Full shot C:  1) Hand-held shot, close shot - character walking down hallway, 2)  Medium close-up  D:  1) Two shot, medium close shot,       2) Wide close-up E:   1)  Over the shoulder, full close-up.  2)  Close shot What will be an ideal response?

Communication & Mass Media

The TV _____ Guidelines are a self-regulating system of the television industry that rates programs in terms of appropriateness for particular age groups

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

You may only want to reinforce a belief. If that's the case, give the audience reasons for retaining their belief and inform them of reference groups who also hold the belief

Indicate whether the statement is true or false

Communication & Mass Media