Today's women hold an overwhelming share of consumer purchasing influence
Indicate whether this statement is true or false.
TRUE
Communication & Mass Media
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Evidence, values, and credibility combine to
a. support a claim. b. confuse the issue. c. demonstrate truth. d. reduce adherence.
Communication & Mass Media
It is possible that people from the same culture interpret the same messages differently, because meanings are both objective and subjective
Indicate whether the statement is true or false.
Communication & Mass Media
People’s relationship to time, the natural world, and each other are part of Kluckhohn and Strodtbeck’s _____________ conclusion.
a. second b. third c. first d. fourth
Communication & Mass Media
Which of the following is/are a demographic that should be considered when analyzing the audience
a. income b. religion c. education/occupation d. all of these above
Communication & Mass Media