Today's women hold an overwhelming share of consumer purchasing influence

Indicate whether this statement is true or false.


TRUE

Communication & Mass Media

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Evidence, values, and credibility combine to

a. support a claim. b. confuse the issue. c. demonstrate truth. d. reduce adherence.

Communication & Mass Media

It is possible that people from the same culture interpret the same messages differently, because meanings are both objective and subjective

Indicate whether the statement is true or false.

Communication & Mass Media

People’s relationship to time, the natural world, and each other are part of Kluckhohn and Strodtbeck’s _____________ conclusion.

a. second b. third c. first d. fourth

Communication & Mass Media

Which of the following is/are a demographic that should be considered when analyzing the audience

a. income b. religion c. education/occupation d. all of these above

Communication & Mass Media