In media planning, the cost of ad space divided by circulation and multiplied by 1,000 is the formula used to calculate
A. brand development index.
B. absolute cost.
C. cost per thousand.
D. category development index.
E. index number.
Answer: C
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Among various duties, which of the following would likely be done by public affairs professionals?
A) coordinating relationships with suppliers B) managing gift-giving policies C) coordinating activities with legislators on local, state, and federal levels D) supporting activities to convince prospective customers to try the organization's products
Expenditures that increase operating efficiency or capacity for the remaining useful life of a fixed asset are betterments
Indicate whether the statement is true or false
Agreements between competitors that have the effect of diminishing competition are called ________
A. vertical competition agreements B. cross-licensing agreements C. multiple licensing agreements D. horizontal competition agreements
Which sentence expresses numbers correctly?
A) In 2010 we had over 5400 employees; today we have only 4500. B) In 2010 we had over 5,400 employees; today we have only 4,500. C) In 2,010 we had over 5,400 employees; today we have only 4,500.