Outline the stages for new product development
- Idea generation: In this stage ideas related to the sweeper is gathered from various sources like the person using the sweeper frequently for example household maid.
- Idea screening: All the ideas acquired from various sources can be analysed at this stage for testing the practicality of Ideas and the impact of the ideas on profitability.
- concept development: Based on the screening of ideas a detailed concept can be framed for the purpose of implementation of Idea. The stage would also involve the design of sweeper including a blueprint for the launch of the sweeper.
- business strategy development: For the successful launch of a new product, it is important to have an optimised strategy which would include deciding the marketing mix of the introduction of sweeper and pricing of the sweeper.
- product development: The stage would involve developing the prototype of the sweeper.
- market testing: During this stage, the sweeper can be tested by the selected group of the target audience in order to gather customer feedback. Based on the customer feedback further changes can be made into the concept of development of sweeper
- Commercializing: This Stage would involve the implementation of marketing strategy and the blueprint determined for the launch of the sweeper.
- Introduction: Finally the product is introduced in the actual market
Trades & Technology
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