Coca Cola's original marketing strategy that offered a single drink Coca Cola Classic in a single sized
bottle with the advertising theme "Coke is it," is an example of ________ marketing.
A) concentrated
B) niche
C) differentiated
D) micro
E) undifferentiated
E
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Gresham's Law states that
A. the more you make, the more you spend. B. bad money drives out good money. C. money supply creates its own demand. D. money is not a suitable medium of exchange.
One who emphasizes group accomplishment and cooperation rather than individual achievement is called a
a. supervisor. b. an optimist. c. a team player. d. none of these choices.
To facilitate production, it is necessary to ______.
a. aggregate items to product families b. disaggregate products to end items c. create pegging report d. create where used analysis
Pure Carat Inc. is a company that sells 24-carat gold biscuits to companies that manufacture jewelry. Since the company operates in an industry where many other suppliers sell standardized products, it can most likely
A. maintain its absolute advantage for long time. B. only achieve competitive parity. C. easily achieve a temporary competitive advantage. D. easily achieve a sustainable competitive advantage.