Which of the following completes the sentence, 'The GEICO gecko was developed as part of the insurance company’s traditional advertising and may be employed in a social media campaign to give the company a head start in terms of consumer recognition, so in this case the GEICO gecko is a(n) ______'?
a. activation tool
b. hashtag
c. creative asset
d. social persona
e. stunt
c. creative asset
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Plants that conduct C4 metabolism are desert plants.
Answer the following statement true (T) or false (F)
Nike's famous tagline, "Just do it," is an example of a slogan, not a business plan or a strategy. Briefly describe the differences among these key terms: planning, a business plan, and a strategy.
What will be an ideal response?
The new felt-tip pens, multiple-cartridge pens, and quills are all examples of ________
A) horizontal line extensions B) horizontal brand extensions C) vertical brand extensions D) multibrands E) co-branding
The inventory write-down rule under IAS 2 can best be labeled
a. lower of cost or market. b. lower of cost or net realizable value. c. lower of net realizable value or market d. lower of ceiling or floor.