This founding father of modern public relations based his activities on what he called “the engineering of

consent based on Thomas Jefferson’s principles that in a democracy everything depends on the consent of the people”:

a) Ivy Lee; b) Edward Bernays; c) Samuel Insull; d) Joseph Pulitzer; e) P.T. Barnum


b

Communication & Mass Media

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When delivering an impromptu speech, use all of the following guidelines except: a. introduce your main points as you would in a speech you had prepared in advance

b. support your main points but skip the subpoints and sub-subpoints. c. quickly but calmly decide on the main points you want to make. d. summarize your main points in a brief conclusion.

Communication & Mass Media

All of the following are examples of visual aids EXCEPT

a. PowerPoint slides. b. models. c. gestures. d. DVD segments.

Communication & Mass Media

_______ are the lens through which we see the world.

a. Social roles b. Rules of interaction c. Cultural patterns d. Interaction contexts

Communication & Mass Media

Interdependence is fundamental to the formation of a small group. Define the term and identify and describe the three factors that must be included for interdependence to be present

What will be an ideal response?

Communication & Mass Media