An important advantage of first movers in a market is that they may establish brand recognition that may later serve as an important switching cost.

Answer the following statement true (T) or false (F)


True

There is an advantage to being the first mover in a market. It led to the success of Coca-Cola in becoming the first soft-drink company to build a recognizable global brand and enabled Caterpillar to get a lock on overseas sales channels and service capabilities.

Business

You might also like to view...

Competition or antitrust laws are intended to prevent __________.

Fill in the blank(s) with the appropriate word(s).

Business

Use the following information to prepare a budgeted income statement for Stellar Company for the month of June.a. Beginning cash balance on June 1 is $52,000.b. Sales amounts are: April (actual), $1,450,000, May (actual), $1,600,000, and June (budgeted), $1,700,000.c. Cost of goods sold is 53% of sales.d. Budgeted cash payments for salaries in June: $260,000. Salaries payable on May 31 are $60,000 and are expected to be $50,000 on June 30.e. Budgeted depreciation expense for June: $24,000.f. Other cash expenses budgeted for June: $282,000.g. Accrued income taxes due in June: $48,000.h. Bank loan interest due in June: $8,000 which represents the 1% monthly expense on a bank loan of $800,000.i. The income tax rate applicable to the company is 30%.

What will be an ideal response?

Business

A project's contribution to firm risk is relevant for undiversified investors or when bankruptcy

costs exist. Indicate whether the statement is true or false

Business

Which of the following statements about the marketing skills of great entrepreneurs is true?

a. They demonstrate persistence in their strategies. b. They have no fears. c. They are inattentive to details, focusing continually on the big picture. d. They have a clear vision of what they want to achieve next.

Business