Marketers use _____________ to identify a group of markets where a single promotional approach can be used.
A. cluster analysis
B. estimates combined with expatriate opinions
C. retrograde statistical analysis
D. trend analysis
Answer: A
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An evaluation of EVA will prove more meaningful if it is compared to
a. target EVAs. b. EVAs from other investment centers. c. EVAs from previous periods. d. all of these choices.
The primary objective of financial accounting is to:
A. Monitor consumer needs, tastes, and price concerns. B. Provide information on both the costs and benefits of looking after products and services. C. Know what, when, and how much product to produce. D. Serve the decision-making needs of internal users. E. Provide accounting information that serves external users.
Mocha Coffee Shop has asked the accountant to keep track of the purchases for beverage, food, and retail items. The accountant has implemented a purchases journal. Which of the following columns should be included in the new purchases journal?
A) Beverage Supplies - Dr, Food Supplies - Dr, Retail Items Supplies - Dr, Other - Dr, Accounts Payable - Cr. B) Accounts Payable - Dr, Other - Dr, Beverage Supplies - Cr, Food Supplies -Cr, Retain Items Supplies - Cr. C) Beverage Supplies - Dr, Food Supplies - Dr, Retail Items Supplies - Dr, Other - Dr, Cash - Cr. D) Beverage Supplies - Dr, Food Supplies - Dr, Retail Items Supplies - Dr, Other - Cr, Accounts Payable - Dr.
Which of the following s?tatements about professionalism is most accurate?
A) ?Demonstrating etiquette is important in the office and online. B) ?No correlation exists between professional behavior and workplace success. C) ?Employees must demonstrate professional behavior only when communicating face-to-face with others. D) Professionalism is important for employees in only Fortune 500 companies.