Identifying the stakeholders—people who have a vested interest in the outcome of the decision—is the last step in analyzing an ethical issue
Indicate whether the statement is true or false
FALSE
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A consumer's behavior is influenced by social factors, such as the consumer's small groups, family, and social roles and status. Explain the differences among these social factors
What will be an ideal response?
Consumer surveys are often important to marketers using demand-based pricing
Indicate whether the statement is true or false
Juanita is deeply committed to the conservation of natural resources. She currently works for a national organization whose executive director is recommending to its 50,000 members that they bargain with lawmakers by agreeing to allow development on a very small protected forest area in Vermont in order to save their political resources to fight harder for the protection of a major national park in Colorado. Juanita disagrees with her executive director’s strategy and rallies a few of the extreme members to camp out in the Vermont forest for days on end as a show of protest. Juanita is what Kellerman would call a ______ follower.
A. bystander B. participant C. diehard D. activist
Nellie Tompkins is the owner and operator of Tompkins' Salsa Inc., a salsa production unit. She makes and sells only three types of salsa--peach, pear, and pineapple
The joint costs of leasing her professional kitchen for manufacture, transport, insurance, and so on are allocated on an equal basis to the three types of salsas. Last year's sales figures and allocated joint costs are given below. Should Tompkins' Salsa Inc. stop selling its pear salsa? Why or why not? Pear Salsa Peach Salsa Pineapple Salsa Sales $4,000 $8,000 $9,000 Less Cost of Goods Sold 5,000 5,000 5,000 Gross Margin ($1,000) $3,000 $4,000 What will be an ideal response?