Discuss ways and examples of how Social Media has changed the way businesses interact with employees and stakeholders
What will be an ideal response?
Answer: Audience members are no longer passive recipients of messages but active participants in a conversation. Social media have given customers and other stakeholders a voice they did not have in the past, and businesses are listening to that voice. In fact, one of the most common uses of social media among U.S. businesses is monitoring online discussions about a company and its brands. Inside companies, social media make it easier for employees to voice concerns and frustrations, increasing the changes that managers will address problems that are getting in the way of people doing their jobs.
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