A(n) _____ is an individual who specializes in helping clients choose their advertising agencies.
A. media specialist
B. ad agency review consultant
C. account representative
D. brand manager
E. compensation specialist
B. ad agency review consultant
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Summing Up Social Responsibility (Scenario)Max Proffit, director of research and development for National Products Company, that is into producing hiking gears has learned that a new material has been developed in his department that appears to make the ropes and slings more durable. He has discussed this development with his two assistants, Susie Merriweather and Moe Gaines, and Rush Onward, vice president of product development. Susie has stated her opposition to the use of the new material because its durability has not yet been tested and has not been certified by the company's third-party testing laboratory. Moe argues that the initial tests that their R&D department completed indicate minimal problems with durability. Rush states that in several meetings he has recently attended,
the company president had repeatedly emphasized the need to increase earnings per share. Rush tells Max that a decision has to be made within the week about the new material's use by the Company.Susie's opposition to the use of the new uncertified material is an indication that she ________. A. is a supporter of the classical view of social responsibility B. is interested in quitting her job C. has an internal locus of control D. has a weak ego strength
Which of the following statements is true of the decision-making process?
A. One need not monitor emotions such as frustration, irritation, and even anger in the process. B. Limiting the ideas by anchoring to one's initial or preferred choice is advisable. C. One needs to ensure inclusiveness and fairness in the process. D. Managing the decision-making process is optional.
Which of the following do Americans tend to use to counter arguments or obstacles to closing a deal?
A. They tend to use the rational persuasion tactic, using logical arguments with facts and figures. B. They drag out negotiations. C. They tend to use the inspirational tactic, using emotional appeal with feelings. D. They assert their ideas with power, more than with influencing tactics.
Virtual and global teams are particularly prone to communication breakdowns.
Answer the following statement true (T) or false (F)