Publicity gained through editorial influence or by grassroots actions are termed ________ media.
Fill in the blank(s) with the appropriate word(s).
earned
Earned media is publicity gained through editorial influence or by grassroots actions, such as product reviews on Consumer Reports, online reviews via an online social source such as Yelp, unsolicited brand conversations on Twitter, or a viral YouTube video featuring a company's product or service.
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Answer the following statements true (T) or false (F)
1. The dividend payout ratio measures the annual dividend per share as a proportion of the market price per share. 2. Unexpected or inconsistent movements among sales, merchandise inventory, and receivables reflect normal market conditions and do not pose red flags in financial statements. 3. inventory turnover is too slow, a company may be unable to sell goods or it may be understating merchandise inventory. 4. If the debt ratio is too high, the company may be unable to pay its debts.
Within most cultures are groups whose members share value systems based on common life experiences and situations. We call such a group a(n) ________
Fill in the blanks with correct word
________ consider proposed fixed-asset outlays, research and development activities, marketing and product development actions, capital structure, and major sources of financing
A) Short-term financial plans B) Long-term financial plans C) Pro forma statements D) Cash budgeting
The moving averages and exponential smoothing methods are appropriate for a time series exhibiting
a. a horizontal pattern. b. a cyclical pattern. c. trends. d. seasonal effects.