What role does your non-verbal (body language) play when using the manuscript mode of delivery? Memorized?
Fill in the blank(s) with the appropriate word(s).
Answer will vary
Communication & Mass Media
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One purpose of a persuasive speech could be to motivate the audience to action
Indicate whether the statement is true or false
Communication & Mass Media
All of the following are sources of dissonance except a. loss of group prestige
b. uncertainty of prediction. c. use of rewards. d. loss of personal prestige.
Communication & Mass Media
Superiority statements pull rank on other members, which can only strengthen a group.
Answer the following statement true (T) or false (F)
Communication & Mass Media
______ term refers to the idea of making the creative aspects relate to the product itself or to the overall marketing strategy.
A. Creativity B. Strategic relevance C. Campaign D. Branding
Communication & Mass Media