Lisa owned a 2003 Toyota 4-Runner. In which of the following situations would she not be liable for an accident when someone else is driving her 4-Runner?
a. Lisa asks Carla, her daughter, to go the store. While driving to the store Carla negligently hits another car.
b. Lisa leaves the key to the 4-Runner in the ignition and a stranger, Mary Lou, steals the truck. While driving away, Mary Lou is involved in a collision.
c. Lisa allows her 13-year-old niece, Pauline, to drive the truck out of the driveway. Pauline hits the city recycling collection truck.
d. Lisa allows a friend, Mark, to drive the truck. She forgot about the faulty brakes that she had intended to have fixed. As a result, Mark failed to stop at the stop sign at the first intersection on his way from the house and hit another car.
b
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Consumer Shops, Inc., signs a lease for a storefront owned by Downtown Building Company. Unlike a purchaser of real property, Consumer Shops
A. acquires only temporary possession of the premises. B. enjoys exclusive possession of the premises. C. holds only temporary title to the premises. D. retains temporary, exclusive possession and title to the premises.
An effective training method in which CSRs improvise realistic customer scenarios is called
A. coaching. B. certifying. C. role-playing. D. none of the above.
Which of the following support media should be employed if a consumer has already been provided with information about services offered by a company and now requires a directional medium?
A. product placements B. advertising specialties C. mobile billboards D. in-flight advertising E. Yellow Pages
There are two key elements when defining a marketing research problem. One of these is ________.
A. specify constraints B. set the research objectives C. evaluate previous research results D. determine how to collect data E. identify data needed for marketing actions