Explain how attitudes are shaped by our values and beliefs.
What will be an ideal response?
Values, beliefs, and attitudes play a central role in consumer decision making and related marketing actions. Attitudes are learned predispositions to respond to an object or class of objects in a consistently favorable or unfavorable way. Attitudes are shaped by our values and beliefs, which are learned. Values vary by level of specificity. We speak of American core values, including material well-being and humanitarianism. We also have personal values, such as thriftiness and ambition. Marketers are concerned with both but focus mostly on personal values. Beliefs also play a part in attitude formation. Beliefs are a consumer's subjective perception of how a product or brand performs on different attributes. Beliefs are based on personal experience, advertising, and discussions with other people. Beliefs about product attributes are important because, along with personal values, they create the favorable or unfavorable attitude the consumer has toward certain products, services, and brands.
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________ prohibits contracts, agreements, and conspiracies that restrain interstate or international trade
A. Section 2 of the Taft-Hartley Act B. Section 2(a) of the Robinson-Patman Act C. Section 4 of the Clayton Act D. Section 1 of the Sherman Act
The Australian aviation fire service study demonstrated that
a. for that this type of highly specialized occupation that initiating structure should be the only type of leadership used b. for that this type of highly specialized occupation that showing consideration should be the only type of leadership used c. both types of leader behaviors are important even in occupations that are often stereotyped as being exclusively task oriented d. none of the above
A company often uses a decentralized organizational system when
A. it does not facilitate a manufacturing or industrial operation. B. it has multiple divisions and many different products. C. it wants one advertising manager to handle the promotional activities of all the products. D. it has a top management that is actively involved in day-to-day decision making. E. it lacks the ability to handle multiple brands.
Simpson is an employee of United of Nowhere Insurance. He is also an agent for them. Based on these facts, what type of insurance company MUST United of Nowhere be?
A) Direct writer B) Life and health C) Stock D) Property and casualty