This term can refer to: (1) the numerical measurement of film in feet or time; (2) the length of moving images recorded by a camera, in an unedited state.

A. Shot
B. Footage
C. Composition
D. Jump cut   


Answer: B

Communication & Mass Media

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Late one Friday afternoon, the person you are dating calls and asks, “So, what are we doing tonight?” You interpret this question as good thing and realize you have a partner who is always there for you. This refers to the ______ level of the message.

A. content B. relational C. report D. philosophical

Communication & Mass Media

According to the Smith (2011), of American cell phone users, how many used their phones for political purposes during the 2010 elections?

a. Three-fourths b. Half c. One-quarter d. Ninety percent

Communication & Mass Media

"The facts speak for themselves" means that facts are never open to interpretation

Indicate whether the statement is true or false.

Communication & Mass Media

The meaning an audience has for the topic is:

a) either favorable, apathetic, neutral, active, or hostile. b) a combination of the audience's interpretation of the topic and knowledge about the topic. c) the interpretation the audience assigns to the topic or proposal. d) all of these answers are correct.

Communication & Mass Media