Matching

1) A predisposition to respond
to people, ideas, or objects in
an evaluative way.

2) Our perception of reality
about whether something is
true or false.

3) The strength of attitudes,
beliefs, or values about
people, ideas, or objects.

4) When two attitudes (or
perceptions, or beliefs, or
values) are inconsistent with
each other, change in one or
both occurs because of the
mind?s efforts to establish and
maintain consistency.

5) Perceived importance of an
attitude, a belief, or a value to
the individual.

6) The range of possible values
for a attitude, belief, or value.

7) Group of people who serve to
shape an individual?s
orientations.

8) Presumed ideas that cannot
be sensed using the five
senses, but instead exist only
in people?s minds.

9) Making judgments of good or
bad, desirable or undesirable,
or likeable or unlikable.
10) Theory that maintains we
respond to various stimuli
according to whether these
responses lead to rewarding
or non-rewarding results for
us.
A) Hypothetical Construct
B) Intensity
C) Principle of Equilibrium
D) Value
E) Direction
F) Maintenance
G) Evaluation
H) Salience
I) Belief
J) Reinforcement Theory
K) Attitude
L) Peer Group
M) Principle of Consistency
N) Reference Group


1) K 2) I 3) B 4) M 5) H 6) E
7) N 8) A 9) G 10) J

Communication & Mass Media

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