The case study on the Bonnaroo Music & Arts Festival suggests that the festival employs which of the following digital marketing techniques?
a. establishing relationships with bloggers to stimulate excitement for the concerts
b. leveraging social media sites such as Facebook and Twitter to achieve maximum exposure
c. exploring mobile technology
d. all of the above
d. all of the above
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Distributable net income (DNI) is the ____________________ (maximum, minimum) amount that can be included in the beneficiaries' gross incomes from the fiduciary for the year.
Fill in the blank(s) with the appropriate word(s).
________ involves trained observers posing as consumers and shopping at company ? or competitor-owned stores to collect data about customer-employee interaction and other marketing variables. (Choose the best answer.)
A) Personal observation B) Structured observation C) Mystery shopping D) Contrived observation
RedFin manufactures diving equipment that is highly regarded by customers worldwide. Each department in RedFin contributes to its success and can be thought of as a(n) ________
A) link in the company's internal value chain B) separate organization C) independent subsidiary of the company D) separate market segment E) SBU
Retail stores such as Macy's that offer a wide variety of products for customers use ______ departmentalization.
a. product b. functional c. customer d. divisional