"Karen, we must jump into this new business area now, or we will fall behind," argued Steven. "Let's price our product well below our competitors' prices, even if we don't make money at first. We will figure out how to make money later." Steven is displaying
A. illusion of control.
B. bargaining.
C. discounting the future.
D. framing effects.
E. benchmarking.
Answer: C
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