Business to business advertising is the same as B to C because

a. Companies don’t buy products and services, people do
b. You can’t ignore the campaign elements since the brand will have a longer shelf life than the advertising
c. You should always avoid long copy, because no one likes to read anymore
d. Ad budgets are comparable with emphasis on immediate response


a. Companies don’t buy products and services, people do

Communication & Mass Media

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Communication & Mass Media

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Communication & Mass Media

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What will be an ideal response?

Communication & Mass Media

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Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media