Define a marketing decision support system (DSS). Name and briefly describe the four characteristics of a true DSS.
What will be an ideal response?
A decision support system (DSS) is an interactive, flexible computerized information system that enables managers to obtain and manipulate information as they are making decisions. Characteristics of a true DSS include:
INTERACTIVE. Managers give instructions and see immediate results. The manager does not rely on a computer programmer, an information processing specialist, or a scheduled report.
FLEXIBLE. The system can sort, regroup, total, average, and otherwise manipulate data in many ways according to the varied needs of each user.
DISCOVERY-ORIENTED. The system helps managers probe for trends, isolate problems, and ask new questions.
ACCESSIBLE. The system is easy to learn and should be immediately usable by computer novices.
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Raw data is _____ in information systems to create useful information.
Fill in the blank(s) with the appropriate word(s).
The most effective means of presenting standard factory overhead cost variance data is through a factory overhead cost variance report
Indicate whether the statement is true or false
A producer in Philadelphia uses zone pricing. The producer is selling widgets for $150/ton in the Eastern Zone, which includes Richmond and Baltimore. The actual freight cost from its plant to Baltimore is $70/ton and from its plant to Richmond is $80/ton. In this situation,
A. one ton of widgets delivered to Richmond would cost the buyer $230. B. both buyers would pay $300 for one ton of widgets. C. one ton of widgets delivered to Baltimore would cost the buyer $220. D. one ton of widgets costs a Baltimore buyer the same as a Richmond buyer. E. None of these answers is correct.
Welterwes, a multinational company, has 15 members in its top management. These executives have to abide by the same company policies as the other employees. However, when it came to light that the executives were not following the appropriate office timings and were abusing their power, the HR department had to pass new policies aimed specifically at the top management. These policies stated that the executives would lose a part of their monthly commission if they failed to abide by the company policies. Identify the dimension of the social environment that this scenario exemplifies.
A. Ethics B. Income C. Age D. Diversity