What are the implications for marketers given that users spend over 75% of their total mobile time using apps and that on average, users only use about 20 apps a month?
What will be an ideal response?
The implications for marketers are quite clear: if consumers are primarily using apps rather than browsing the Web on their mobile devices, marketers need to place ads in apps where most of the action is for attracting consumers, and that means social, entertainment, and game sites. Second, if mobile consumers only use, on average, 20 apps, then marketers need to concentrate their marketing in these popular apps, let's say, the top 100. Niche marketers, on the other hand, can concentrate their ads in apps that support that niche. A distributor of diving equipment, for instance, could place ads in apps devoted to the diving community. There may not be many users of the app, but those who do use it are highly motivated on the topic. Another implication for marketers is that rather than focus on mobile display ads that are difficult to read, the best ad may be an entertaining video ad that captures the viewer's attention or an ad in an app that is precisely targeted to the consumer's current activities and interests.
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A psychological phenomenon in which people in a cohesive group go along with the group consensus rather than offer their own opinions is called ______.
A. groupthink B. group ineffectiveness C. social loafing D. brainstorming
Mcmurtry Corporation sells a product for $170 per unit. The product's current sales are 10,000 units and its break-even sales are 8,100 units. The margin of safety as a percentage of sales is closest to:
A. 77% B. 81% C. 19% D. 23%
Which of the following is true of a bill of exchange?
A. It is not considered a negotiable instrument. B. It is also referred to as a draft. C. It is a two-party instrument. D. It contains a conditional order from the drawer that directs the drawee to pay a definite sum of money to a payee on demand or at a specified future date.
Jake reports to the courier department Monday through Friday and stays from 9 am to 5 pm but many times does not have enough work to keep him busy
Regardless, he is paid for a full eight hours even on those days when he spends more time on social media than delivering supplies. This is an example of undertime. Indicate whether the statement is true or false